Boston 1975.
Peace, love, rock 'n roll.
Bob Rook, a music lawyer, started E&B as a place that musicians could go to after their gigs to mellow out and satisfy their midnight munchies. Some of the groups that Bob has worked closely with are: Aerosmith, Boston, The Cars, U2, James Brown, and Al Green.
The music was
everywhere
Live rock ‘n roll music was being played at clubs throughout the town and rock ‘n rollers from all over the US were coming to Boston to be part of the hot music scene.
Emack
Bob
Bolio
The only problem was the Boston Blue Laws. Clubs closed at midnight. What a bummer! Just when you and the music were really happening everything came to a halt. Along come these hippie lawyers working pro bono for the homeless, for gay civil rights, for anti-war demonstrators and of course representing all these famous rock ‘n rollers who were being signed by major record labels. The solution to the midnight munchie blues: rent a basement in the Coolidge Corner section of Brookline, MA / buy a commercial ice cream machine / invite your rock star friends to hang out after their gigs eating homemade ice cream with outrageous flavors (creatively inspired by the lawyers and the rock ‘n rollers) / play acoustic (we had neighbors) music ’til the wee hours of the morning. The rock ‘n rollers loved the ice cream and the vibe. The basement ice cream hangout needed a name. Two homeless gentlemen that the lawyers did pro bono work for asked that the ice cream shop be named after them.
The name had good karma. Emack & Bolio’s.